Brochure — Library

1961

V1867

1961 Brochure (No Patents)

All 1961 releases omit patent text. The 1961 pamphlet was subsequently updated in 1962, though likely continued distribution beyond 1961 until stock ran out.

3 pages

1962

V1867

1962 Brochure (Patents)

Used in primarily supplemental packs starting at some point in 1962-63.

4 pages

1961

2355

1961 LEGO Retailer Order Brochure

Dated to 1961 due to the lack of patent text/registered trademark symbols. Any ephemera/boxes developed after the 1961 wave of sets included that information.

3 pages

1963

2369

1963 LEGO Retailer Order Brochure

These are found with a number of different retailers stamped/printed on the front, all using the same form number sheet. I'd venture to guess, because of the appearance of the 705 tall box (nearly all LEGO brochures and advertising in 1962 either showed the flat box 705 or excluded it from the complete lineup), this belongs to 1963.

3 pages

1963

H-1931

1963 Brochure (Without 605/905)

This was likely produced in 1963 to replace V1867 in normal sets. Even though it omits the 605/905 sets, this has been found in them. I found this one in a 1905 Doll Set Canister.

3 pages

1963

H-1931A

1963 Brochure (With 605/905)

Produced in 1963-64. Replaced H-1931 to add the 605 and 905 sets. This one also combines H-1931 and the V1869 instructions rather than printing two separate pamphlets.

3 pages

1964

2385

1964 LEGO Retailer Order Brochure

2 pages

1965

2407

695 Bulk Assortment Brochure

This brochure has a fascinating provenance of being the 695's dedicated pamphlet, repurposing a retailer order card. The "Special offer" and "Visit your LEGO dealer" text are manually stamped on the page.

2 pages

1965

H-2170

1965 "Building Toy" Sets Brochure

Advertises 1965 assortment alongside original 1961-65 supplements supplements. This was replaced in 1966 with the K-2202 Idea Book.

4 pages

1965

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005 Discovery Set Trial Offer (1965)

The earliest appearance of Imaginations Inc. These have been republished with permission. Please check Daan's page for more images of this set as well as other rare items: https://www.flickr.com/photos/195557873@N05/

3 pages

1966

H-2235

1966 Oxydol Sampler Set Brochure

The original sampler pamphlet for Oxydol only in late 1966.

2 pages

1966

NB1

005 Discovery Set Trial Offer

The mail-in offer itself was active starting in 1965, I've written an entire article dating various mail offer catalogs. This pamphlet specifically belongs to 1966.

8 pages

1967

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1967 Oxydol Brochure

This pamphlet is from the late 1967 Oxydol promotion. It has no form number because the original pamphlet's was on the testimonials page, which has been replaced in this version.

6 pages

1967

H-2314

1967 Oxydol Sampler Set Brochure

Only available to Kentucky, Indiana, Tennessee, and Alabama and references a mail offer for a 319 Truck With Trailer. I had no idea this variant existed (and it has never been mentioned anywhere online) until I found one recently. It shipped from Kentucky.

2 pages

1968

H-2414

Kraft Brochure (Late 1968)

2 pages

1969

H-2466

Kraft Brochure (Late 1969)

2 pages

1969

F-2482

Samsonite Decision Sports Games Brochure

3 pages

1969

3369-US

Idea Book/Brochure (1969)

1969 version. Updated in 1970. Notice mix of grey/black tires especially on the 001 Gears image. Dated via release of 044 set and retirement of 041 set.

9 pages