Kraft Sets (Late 1970)
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Much of the work presented here can be audited via: Kraft Promotion Dates (1968-1972)
Each Kraft promotion (1968-1972) followed a similar pattern, but this article is only concerned with the 1970 promotion. It would start to appear on Velveeta boxes as early as September with a set to order, and order fulfillment would go as late as May - June. It would be ordered via a boxtop on boxes of Velveeta.
Below is the one for the 1970 promotion, changed to reflect the new mini-wheel model makers:
As seen on the Velveeta box, three different starter sets could be ordered simply numbered No. 1:
...No. 2:
...and No. 3:
Each came in a plain box, and were also available in next year's 1971 Kraft promotion.
Regardless of which set was ordered, the set would always contain two pieces of paperwork. It would include instructions for that model:
As well as a brochure for the consumer to order more sets. This one was only used in the 1970 promotion and was an update on the 1969's brochure, removing Item No. 7 (the empty carrying case):
Below we will cover each of the sets in this brochure, though I won't have images of surviving examples/inventories for all of them.
Set No. 1
Set No. 1 was just the 74-piece set, though this time the assortment changed. New models for the idea card were created because the assortment from 1968-69 changed, the most notable difference here is the lack of windows:
Set No. 2
Set No. 2 was a 141-piece assortment of primarily red and white pieces:
Set No. 3
Set No. 3 was a 300 piece set with many wheels along with basic elements in mainly red and white, as well as some blue, yellow and black:
Set No. 3 was very similar to the Sears 301 Wheel Set, using the same box, manufacturer number, and essentially the same assortment. Note that the example below is the Sears set used to demonstrate what it would look like, the only thing missing is the Kraft shipping label:
Set No. 4
Set No. 4 was a LoveLand carrying case with an assortment of bricks, gears, and wheels. It should not be confused with 1968's very similar Treasure Chest (with Bonus Truck Model):
Set No. 5
Set No. 5 was simply called "Add-On Parts". It was an assortment of doors/windows, trees/bushes, and many plates and bricks totaling 156-pieces:
Set No. 6
Set No. 6 was simply called "Mechanical Parts". It was a 101-piece assortment with tow plates, wheels, turntables, hinges, and plates.
This is the box for the #6:
Set No. 7
Set No. 7 was the 501 LoveLand Carrying Case:
It was just an empty case with a removable tray and key.
It is unclear whether or not the case available through Kraft included the LoveLand tag:
